PV Shelter generally publishes a newsletter three times a year (Spring, Summer, and Fall). It is one of our communication tools to inform the community about the activities of our agency.
To view the Fall 2011 Newsletter click on the "Download" link to the right.
Summer '11
Spring '11
Fall '10
Summer '10
Spring '10
Fall '09
Summer '09
Spring '09
Fall '08
Summer '08
Winter 2011
Time once again for Birdies for Charity! This fundraising opportunity sponsored by the Monterey Peninsula Foundation and the AT&T Pebble Beach ProAm Golf Tournament matches donations by 15% for participating charities!
It’s easy for our donors to make their donations go even further in supporting the works of PV Shelter Services. Here’s how: the easiest way is to go to this SECURE link and follow the instructions.
If you prefer not making online transactions, you can also send in your donation as follows: make your check out to “Monterey Peninsula Foundation” and MAIL to : PVSS, 115 Brennan Street, Watsonville, CA 95076. We’ll take care of filling out the form in your behalf and forwarding your donation.
115% of your donation will be returned to Pajaro Valley Shelter Services, AND you have the opportunity to guess the total tournament birdies made and if correct, win a prize, AND 100% or your donation is tax deductible as allowed by the IRS. Nothing to lose and much to gain!
This opportunity has made a big difference for PV Shelter in the past and we have already gained over $7,500 in matching funds this year. It’s exciting! You can make it even more so!
Winter 2010 was PVSS' third year in the "Birdies for Charity" fundraiser. We raised more donations than any other participating charity generating a match in excess of $4,700 from the Foundation. Being the top charity also meant PVSS had a booth for a day at the ProAm, and an estimated crowd in excess of 30,000 people passed by. What a great opportunity for visibility!

Winter 2009 PVSS was the lucky winner of the ‘Birdies for Charity Shoot Out’ for an additional $36,000. There was only a 5% chance of being one of the top four charities to qualify for participation in the 'Shoot Out' and the chance to win up to $40,000., but George Milder, amateur golfer representing PVSS was in that top 5% coming in fourth place. This at least gave PVSS a chance to win $1,000. Then it was our professional golf team of Brandt Snedecker and Joe Ogilvie who went on to win $36,000 for PVSS! Fun and a great unexpected gift!
See it on the news!
Spring/Summer 2011
On March 12, 2011, the Pajaro Valley Shelter Services Board of Directors and staff shared a retreat together to begin the process of developing a strategic plan for the next three years. Funding from the David and Lucile Packard Foundation is making this process possible.
Facilitated by Certified Facilitator Shyrl McCormick of ‘Fearless Conversations’, the dialogue began with listing the things that PV Shelter Services did well. Then in small groups, everyone identified the major areas of focus by considering the STRENGTHS that PVSS would carry forward in the plan, the OPPORTUNITIES that needed to be explored in the process, the ASPIRATIONS the group wanted PVSS to reach for in the plan, and the RESULTS expected to be achieved as goals of the plan. These areas of focus included PVSS’ image, staff development, programs, financial resources and development, metrics that determine success, and board of directors and agency leadership.
At the July 2011 Board meeting, key program and development staff attended and Shyrl had the group go through an exercise that will be used in subsequent committee meetings to focus on the strengths of the organization and how to enhance these. The process has been energizing for both Board and staff and continues at the committee level and into the September Board retreat.
Christmas 2011
Every Christmas there are countless civic organizations, churches, businesses and individuals who adopt a family to make sure they have gifts at Christmas, donate Christmas trees, provide food or donate other support to the families in our programs...and even some of the former PVSS families that still need help! The charity and good will coming forth from our community is boundless!
Here are a few we wish to thank:
Orion Telescopes
California Giant
Holy Eucharist Chruch
Renee Robinett
Radcliff After School Program
Soroptomists of Watsonville
Syliva Lazo
Rodrgio Vbillus
Satellite Dialysis
Lincott School
Gamma Eta
Suzi Yost
Jane Barr
Carol Dow
Watsonville High Students
Cabrillo Host Lions Club and Windmill Farms
Spring / 2011
Wow! What a GREAT race this year! Over 640 young and old participants... a 19% increase over last year, along with 21 new sponsors! The event raised nearly $55,000 for the Shelter Services. Twelve schools participated in the run as did groups of employees from some of our sponsors like Granite Construction and Bay Federal Credit Union which came in with 18 participants. Cheer squads from Watsonville High and Pajaro Valley High made the run and the awards ceremony really special.
This year's race was special in many ways. It was also an opportunity to remember and celebrate the lives of two people close to the hearts of many. Rodolfo Rivera, pictured left, was an avid runner and participated for many years in the Mother's Day Run. Tragically at the age of 80 in November 2010, he was killed by a motorist while running. Mr. Rivera’s family ran in his honor this year. Pictured middle are members of Celeste Equihua's family who came all the way from El Cajon to honor her memory (see more about Celeste on our Honoring and Remembering page). Her brothers and nephew are wearing their special tee shirts remembering Celeste.
Winter / 2009-10
This is just one of the patches on a beautiful quilt composed of tee shirts from previous Mother's Day Runs. The quilt was designed and pieced together by Patti Hewitt. The final quilting was painstakingly hand quilted and donated to PVSS by Melanie Meadows, a wonderful quilter who offers much of her time in quilting for various charities. This beautiful quilt was on display in the PVSS booth at the recent AT&T Pebble Beach ProAm and permanently resides in the PVSS conference room. You're invited to come and see it!
Winter 20010-11
A very big part of what happens at PVSS to help homeless families become stable again is the case management services. Families are not only linked up to many community resources, but required to participate in workshops, classes and programs that begin the hard work of changing behaviors that have been barriers to stability. Mandatory participation in courses offered by Cara y Corazón is one of these.
The Watsonville Cara y Corazón affiliate regularly offers a 12 week support program which PVSS residents are required to participate in. It is based on the work of Jerry Tello, an internationally recognized authority in family strengthening, therapeutic healing, cross cultural issues and motivational speaking.
The philosophy of Cara y Corazón is a culturally-based family strengthening approach that assists parents and other members of the extended family to raise and educate their children from a positive bicultural base. Many bicultural families in our community face the challenges of bridging the two cultures when parents have grown up in an Hispanic culture and the children are growing up in an American culture.
Cara y Corazón offers a course in Spanish and one in English. In their sessions, participants speak about their upbringing, the hard parts and the good parts. They re-engage with the good things that happened in their lives, their values, family traditions and holiday rituals that were important. Many of the PVSS residents have reported that this has been a great experience, being able to talk about things they never could before. They find new ways to develop quality time with their children and find forgiveness for times in their lives which were hurtful. After taking this course many PVSS residents, both men and women, have commented about being able to better discuss their emotions, to talk about deep woundings in their lives and about beginning the healing process. They have expressed the ability to feel the warmth of family where they couldn't before. All these steps are part of the path to personal and family stability for residents in the PV Shelter Services programs.
Copyright (C) 2011 Pajaro Valley Shelter Services